Below is a video message from Rotary International President for 2020-2021, Holger Knaack. President Knaack is a member of the Rotary Club of Herzogtum Lauenburg-Molln, Germany. Mr. Knaack believes that the People of Action campaign offers new public awareness possibilities for Rotary. "This campaign conveys our global image while still respecting differences in regions and cultures," he says. Mr. Knaack is the CEO of Knaack KG, a real estate company. He was previously a partner and general manager of Knaack Enterprises, a 125 year-old family business. He has been a Rotary member since 1992.